Increase in recreation businesses at malls points to fast-evolving trend
Canadian malls have long featured recreation facilities – gyms are everywhere, and West Edmonton Mall’s waterpark has been a draw since the mid-1980s – but the recent launch of numerous, elaborate recreation centres in shopping complexes large and small points to a fast-evolving trend, insiders say.
“Entertainment has become a necessary part of the shopping centre experience,” says David Wyatt, senior vice-president of retail at Morguard Investments Ltd., which owns or manages 17 malls across Canada.
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