Real to acquire Remax in US$880M deal

Miami-based The Real Brokerage Inc. says it has agreed to acquire Remax Holdings Inc. in a deal valued at about US$880 million, combining the companies to form a global, technology-focused real estate platform.

Real and Remax Holdings, parent of the Remax brand, said Monday the combined company will be called Real Remax Group.

Leadership, operations outlined

The companies said the deal brings together Real’s AI-powered brokerage platform with Remax’s global franchise network, which spans more than 120 countries and territories and includes more than 145,000 agents.

The combined entity will serve more than 180,000 real estate professionals and about 8,500 franchisees, with more than 100,000 agents based in the United States and Canada.

On a pro forma basis, the companies said the combined business would have generated about US$2.3 billion in annual revenue in 2025.

Real said the transaction is set to close in the second half of the year.

“Real brings differentiated, best-in-class technology that we believe will drive greater choice, higher productivity and expanded support to our network,” said Erik Carlson, CEO of Remax Holdings, in a statement. “By joining forces, we will be positioned to deliver a more enhanced experience for all stakeholders — from agents to franchisees to consumers to shareholders — all while strengthening the culture and flexibility that make our brands special.”

Following the close, Real CEO Tamir Poleg will serve as chairman and CEO of the combined company. Chief operating officer Jenna Rozenblat will take on the role of chief integration officer.

The combined company will be headquartered in Miami, with significant operations remaining in the Denver area, and its shares are expected to trade on the Nasdaq under the ticker REAX.

A symbiotic relationship

Speaking on a conference call with analysts and shareholders following the announcement, Poleg said the deal combines “highly complementary” businesses. Real is a modern cloud-based brokerage with leading tech tools, while Remax has the global franchise network and brand recognition built over five decades. 

Poleg said Remax brings brand equity and international scale that Real could not quickly build on its own, while Real provides technology that Remax had been developing internally.

For Real, the deal follows a year of strong growth, with revenue rising to about US$2 billion in 2025, up 56 per cent from US$1.3 billion in 2024, and agent count increasing 31 per cent year-over-year to 31,739.

Remax, meanwhile, has seen softer results with the cooler market, with total revenue falling 5.2 per cent to US$291.6 million in 2025 and its U.S. and Canada agent count dropping 4.6 per cent to 72,977 in the fourth quarter.

Poleg said Real’s technology platform will be made available to Remax agents and franchisees, its flagship tool being ReZen, designed to automate workflows, manage transactions and track commission earnings, among other features.

Poleg added the company plans to roll out its HeyLeo home search and client relationship platform across the Remax network as well.

“Put simply, the combined platform gives agents and franchisees more reasons to come, and more reasons to stay,” he said.

Poleg insisted that Remax and Real will operate as distinct businesses under a single platform, with no changes planned to the Remax brand.

“Remax is an iconic, globally recognized franchise, and it is an important part of this combined company,” he said.

While Real has been successful in taking market share from competitors in recent years, Poleg said, the company will take steps to ensure Real’s brokerage does not compete directly with Remax franchisees.

“We want to make sure that we protect the hard work Remax franchisees have put in to building their businesses,” Poleg said.

“Good for brokers on the ground”

Toronto’s Vivian Risi, broker of record at Remax Your Community Realty, says she embraces the new technology that will become available to her and her large network of agents. 

“I look at this as being a big win, especially with AI that’s come in and is sweeping the world, let alone the real estate industry,” she told Real Estate Magazine. 

To Risi, the acquisition is a positive business indicator. 

“A technology-based business is not going to invest in bricks and mortar unless they see value in it. They validate what we do. It’s really good for the Remax brokers on the ground.”

This is the second big change for Risi in just months. Risi, with her children and business partners Justin and Michelle Risi, made a historic move from Royal Lepage in January, marking the largest conversion in Remax history with 17 offices. At the time the conversion was announced, the two Risi banners Your Community Realty and Connect Realty comprised a total of 1,200 agents. 

Asked if she thought the conversion helped get a deal with Real over the finish line, Risi couldn’t say for sure. 

“You never know. We were a big move, there’s no question about it. If we were, we’re happy to be a part of it.”

She said they’ll make a plan to roll out Real’s tools to their agents after they learn more details. 

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