Canadian real estate brand Royal LePage strikes back as large brokerage splits for U.S. rival

At a moment of rising global tension, one of the country’s largest real estate brands is playing the Canada card as part of a strategy to keep more than 1,000 realtors from jumping ship to a U.S.-based company.

The Risi family, which owns Your Community Realty and Connect Realty labels, moved last week to break its partnership with one of Canada’s largest national real estate brands, Royal LePage Real Estate Services Ltd., (with more than 20,000 realtors) and instead join the American-owned Re/Max Canada banner, (with more than 25,000 realtors).