How an old cereal factory became a world-class destination

From a derelict, five-storey cereal manufacturing mecca to a family-friendly tourist destination, 100 Kellogg Lane in London, Ont., is an urban commercial reimagination story.
The vision of a pair of local entrepreneurial families – the McLaughlins and the Leaches, operating as The Cribbage Group – and an injection of more than $100-million, has delivered a buzz of activity back to the 23-acre, one-million-square-foot site that sat silent for years.
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