How an old cereal factory became a world-class destination

by David McPherson

The former cereal manufacturing plant at 100 Kellogg Lane in London, Ont., has been transformed into a must-see tourist destination for Southwestern Ontario that’s complete with an indoor adventure park, a brewery, indoor sports centre and more.

From a derelict, five-storey cereal manufacturing mecca to a family-friendly tourist destination, 100 Kellogg Lane in London, Ont., is an urban commercial reimagination story.

The vision of a pair of local entrepreneurial families – the McLaughlins and the Leaches, operating as The Cribbage Group – and an injection of more than $100-million, has delivered a buzz of activity back to the 23-acre, one-million-square-foot site that sat silent for years.

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